2017 Elite Markets
SO WHO ARE YOU?
When it comes to branding it doesn't matter how big your company is, its a very important strategy to integrate within your business. Having an effective brand strategy gives you the upper hand in these increasingly competitive markets? But what exactly is branding?
Branding is the image that you want to portray to your customers, it defines you and your purpose and promise to your customers. Branding also seperates you from others in the same market. Ask yourself this question, what makes you different from everyone else; THAT'S YOUR BRAND! Elite Markets will integrate your promise, your website, your promotional products and packages, business all in one to communicate to your audience who you are. So whats the strategy? What is the how, what, where, when and whom you plan to communicate your message?
Another key to branding is a strong level of consistency, which adds value to your brand. You have to be consisten, if you brand is a family focused businesses, then you must present that on all levels and in everything that you do. It must be repitive and conssitent. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.
LET'S DEFINE YOUR BRAND!